If you’ve ever considered advertising, you’ve probably heard the phrase “targeted advertising” tossed around at least a couple of times—but what does it really mean? We’ll show you what goes into this practice, and how it can truly help you and your business reach the customers you need.
Targeted advertising takes into account a few key factors:
Visibility: Deciding what goes on your bench ad and where you place it can be a process, but the main goal is always the same: you want your ad to be seen! Unlike other forms of advertising which may or may not be seen depending on your potential customers’ behavior (watching a specific TV channel for a commercial or coming across an ad in a city magazine, for example), your bench ads are placed where they will be seen. This means busy roads, heavily trafficked areas and popular spots for visitors.
Location: Some spots may be better for your specific business than others. If your ad is a directional sign, it should obviously be placed close to your business—if you hope to attract customers from a certain neighborhood or attraction (like a local park, beach, shopping center or museum), this is something we take into consideration when helping you place you bench ads.
Current trends and timeliness: While bench ads don’t require much maintenance or upkeep, you can change them as current trends or events change—for instance, you may prefer a different design for a wintertime ad than for a summertime one. We can also help you design the best bench ad for a specific area you’re advertising in. And, if you notice over time that one aspect of your business needs more attention/advertising, you can change you bench ad’s look to reflect your new needs.
Demographics: Another factor in targeted advertising, attention to the demographics of an area, is something that can greatly improve your bench ad campaign’s effectiveness. In a place as diverse as Central Florida, targeting your ads based on location is certainly a great decision! Some areas are popular spots for retirees and wintertime visitors from up north; others are heavily trafficked tourist zones; and still, others are residential neighborhoods populated mainly by families with young children. These are all different groups of people, and depending on your type of business, you may decide to target them differently with different bench ad campaigns.
Before beginning your own advertising campaign, just remember: your bench ads can be as constant or as changing as you want them to be. We will help you keep track of how your ads are doing and what possible alterations you can make to have them work even better. Don’t be afraid to voice your concerns or questions when it comes to targeting your bench ad campaign to your ideal customer base—after all, we’re here to help you do just that.
We can help you put together the best plan for your unique case—just give us a call at (386) 322-3600 today!