To gauge how effective your bench ad campaign will be before you actually start, there are a few simple questions you can ask yourself. The telling answers can provide you with an idea of what to expect and what possible changes to consider to improve your ads’ impact. We’re looking at five of these questions below.
Does the ad grab viewers’ attention?
One of the best ways to gauge whether an ad will catch people’s attention when it’s unveiled is to test it out with friends and family members beforehand. While you may not be able to simulate the ad being on the side of the road, you will be able to observe viewers’ reactions to traits like color, text, layout, etc.
Is it distinguishable?
Your finished product should not look like a generic duplicate of a similar shop/restaurant/firm (etc.) in your town—instead, it should employ its own unique look complete with your logo, slogan and possibly even a photo that sets it apart. Remember, the purpose of your bench ad is to draw business to you, so be sure to distinguish your ad’s look from others in the area. If it reminds others of a similar ad in town, you may want to rethink what it is that caused the similarity—and how you might be able to change it.
Does it make sense when read and spoken?
As is the case with any type of writing, it’s worth the bit of extra time to read your ad’s copy out loud to see if the world flow well together. If the words don’t sound right on your tongue, they might not sound right on your customers’, either, which is something you want to avoid. Find out where the problem or awkward language is so you can think of something more readable.
Is the call to action clear?
Every good ad needs a call to some sort of action. Be sure that your ad invites potential customers to visit your store, enjoy a tasty meal, mark their calendars—whatever it is you want them to do!
Am I targeting the right people?
Finally, ask yourself whether or not you are targeting the right people and locations. Before deciding on your bench ad campaign, you should have a city or neighborhood in mind that you’d like to focus on—but if you’d like to change your mind later on, you can always add locations based on customer response!
As your bench ad professionals, we hope that these questions help you gain valuable insights into the effectiveness of your ads and how they’ll do among consumers. As always, if you have any questions about your ads or would like to start a campaign with us, please don’t hesitate to call! We’re happy to help.