If you’re a small business, you know just how hard it can be to compete with big businesses when it comes to advertising. You can’t afford those Superbowl commercials everyone talks about the following Monday. You may use online advertising and some print advertising, but in order to get the full advertising benefits, you need outdoor advertisements. The first thing that comes to your mind may be “well I can’t afford that!” At Waverly Media, we have affordable and local benches available for your business. Bench advertising is a legitimate way to get your message noticed by the people in your community.
On average, Americans spend 20 or more hours per week in their cars or using public transportation. That’s a lot of hours driving around to go to work, possibly hitting some red lights where your bench could be located. And those 20 hours don’t include the amount of hours traveled by people who are on their way to the mall or sporting events. If you’re a small business catering to local customers, you will find that bench advertising can help build your brand recognition and overall sales. With a bench advertisement, you will be able to establish a strong local presence. These commuters and passer-buyers will see your bench advertisement nearly every day of the week which means when they have a need and choose a vendor, your name will come right to their mind!
Bench advertising is a great medium for your company because it is highly visible and can have a large audience depending on placement. As you can see from our locations tab (insert link), we have a number of benches available in Daytona Beach, DeLand, Deltona, Edgewater, Holly Hill, & Port Orange. These benches have high frequency and are located where other forms of advertising is nonexistent. Where there is a Waverly Media bench, there is only your advertisement, no one else’s.
Outdoor advertising allows geographic control for your demographics. You can pick specific locations where customers will pass, whereas with broadcasted advertisements are not as specifically targeted. Bench ads are quick and easy to get up and running and are very cost effective. The best way to utilize bench advertising is by purchasing multiple benches to reinforce your brand message or campaign while raising awareness of your services.
When you think about getting new customers for your business you should think about benches. These advertisements serve as a reminder for past customers as well as getting your company in front of future customers. These advertisements never turn off. They are on 24 hours a day, 7 days a week. They are eye level which gives pedestrians, cyclists, and drivers the immediate view. These bench advertisements allow for long term presence and low cost per impression. They also allow you to be tactical with placements. For example, you can create an ad for a bench around the corner from you that can read “Turn Left at Light and we’re on the Right!”
With all of this information, you now are informed about all the ways bench advertising can benefit your company. So work outdoor advertising into your budget and call Waverly Media at 386-322-3600 to get a quote and get started on your new bench ad! When you’re looking for an affordable and great way to get noticed in your community, think Waverly Media for your bus bench advertising needs.