For nearly 50 years Waverly Media and its subsidiaries have provided our municipal partners with win-win Public Private Partnerships. Our streetscape amenities program allows municipalities to choose street amenities such as bus benches, bus shelters, bicycle racks, and trash receptacles at no cost. Waverly Media will pay all costs associated with installation of site furnishings, insurance, and on-going maintenance. In addition, Waverly Media will pay a percentage of all advertising gross revenues to the municipality. A true win-win partnership with benefits for all:
1. Municipal Partners. Municipalities can choose site amenities that best fit their streetscape and constituent needs at no cost. Additionally, Waverly Media insures and maintains the site furnishings at no cost to the municipality. And finally, municipalities earn revenue from our Public Private Partnership through our revenue sharing agreement.
2. Constituents/Transit users. Waverly Media takes great pride in providing site furnishings to every single transit stop, not just revenue generating locations. It has long been our company's philosophy to ensure that transit ridership has a clean and comfortable place to sit while waiting on public transportation. It is common in the industry to provide amenities at only revenue generating transit stops, i.e, busy intersections and high traffic roadways. However, these non-revenue generating locations are typically located in low traffic areas where they are needed the most. Waverly Media provides these site furnishings to municipalities at no cost, whether they provide revenue or not, because the riders of public transportation need them.
3. Local Businesses. Waverly Media's Bus Bench/Outdoor Advertising Program provides local businesses with affordable advertising. As a small, independent business ourselves, we take great pride in working with small local businesses to develop affordable and effective advertising options. During the last year through the Covid pandemic, Waverly Media has worked individually with all of our small business clients that have been affected to insure that they are able to promote their businesses.
The most important part of bench advertising is placement. There are several important considerations to be made when you choose your benches:
You want as many people to see your bench advertisement as possible, but you'll also want to make sure that those that see your ad have the potential to become customers.
Our Bench Placement
Our benches are in several municipalities, to help you target your branding efforts and ensure maximum visibility in more than one area. We use data from FDOT to determine AADT, and we employ our years of experience to make sure that your advertising reaches the maximum possible customers for your budget.
Our Environmentally Friendly Benches
We care about the environment as much as you do. That's why Waverly Media has begun a transition 100% recycled plastic benches, each one crafted right here in the United States. Recycled plastic is not only environmentally friendly – it also:
These benefits mean that you're advertising on attractive benches that won't ever give the appearance of being cheap. We want to make sure that we're as committed to the environment as we are committed to our customers, and so we chose benches that meet the best of both worlds.
The advertising signs fit perfectly as the back rest. Each advertisement measures 72” X 24”. Benches are also angled toward the roadway slightly to ensure that they receive maximum visibility from passing cars, so drivers and passengers can easily view them as they pass by.
Why Bench Advertising
Bench advertising is simply the best way to get local visibility at a cost that will not hurt your budget. Unlike traditional billboards, bench advertising is easily visible, and you can canvas an area with multiple locations instead of just one board. They are visible to pedestrians, bikers, and drivers, and it provides you with more space to place any information relevant to consumers. Bench advertisements receive:
This type of brand marketing in Florida receives more relevant local views for a longer period of time than nearly any other type of marketing tactic, and it provides all of those benefits at a fraction of the cost, with potentially tens of thousands of views every day starting at less than the price of a cup of coffee.
Contact Us Today
If you are ready to learn more about bus bench advertising or want to learn more about the placement of our benches, contact us today. We're happy to make location suggestions based on your business, and explain our bus bench advertising options so you can make the best decision for your company. Call us today at 386-322-3600.