When you search “Advertising for Small Businesses” on your desired search engine, some great articles come up. But most of these articles aren’t mentioning the affordable and effective advertising medium of bus bench advertising. If you’re a small business with a small budget, or a big business with practically unlimited resources, you should think about adding bench advertising to your advertising plan.
Bench advertising gives your company the opportunity to reach the mass market of your geographic location. When you advertise in large-market newspapers or magazines, you are only reaching those who are purchasing or subscribing to that circulation. Your bench ad, created through Waverly Media, can be seen by commuters and the local public in your community.
Bench advertising allows for repetition, which if you have ever taken a course in Advertising, you know is the key ingredient to keeping your brand in the forefront of consumer’s minds. Commuters to drive past your bench every morning will remember your name when they think about the service that you provide. The people who take public transportation will begin calling the bus stop by your company name’s bench stop because they see your advertisement every time they wait for the bus, pass the stop on the bus, or are getting off at the stop. Repeatedly seeing your bench ad around the community will give you the brand recognition that your business is missing in your current advertising plan.
With bench advertising, you are able to create more targeted locations than billboards or print advertising. The cost per impression is phenomenal compared to other advertising mediums. When you think about it, advertisements on billboards only give drivers a short amount of time to read and comprehend the message. With bench advertisements placed in high-traffic and high-pedestrian locations, passer-buyers are able to read and take in your advertisement with sometimes quadruple the time given by billboards.
There simply is no better way to reach pedestrian and vehicular traffic for such an affordable price as Waverly Media provides. The benches are kept beautifully by Waverly and have landscaping which brings more attention to your advertisement. These ads are located at eye level so they are visible to thousands of passer-buyers, establishing a strong presence in your community.
All in all, using Waverly Media will guarantee your business maximum reach and frequency at a minimal cost that you just can’t find in other advertising mediums. You can expect results as soon as the bench advertisement is installed as it will draw attention to anyone driving or walking by it. By working with Waverly, you can expect a long-term relationship when you begin getting the results you’re looking for with bench advertising. What are you waiting for? Give us a call today at 386-322-3600 to get more information and a quote for your business!