As a business owner, you know that advertising isn’t just about selling or pushing new products—it’s about maintaining your image and staying relevant in consumers’ minds, too! In today’s blog, we will be looking at a few ways to achieve a successful ad that helps you keep your current customers while bringing in new ones. We will also talk about a few methods to try to supplement your bench ads.
Promote your business, not just a product
One of the best ways to promote your business is to focus your advertising material on your company itself… not always a specific product or sale. This will let your ad serve as a more lasting representation of your business that aims to reinforce positive ideas of your store, restaurant, firm, etc.
Of course, that isn’t to say you should never promote specific products or sales. This type of advertising is equally important to your business. However, you should strive to create a balance of advertising types to avoid “pushing” products too much and too often—feel free to let subtler ads do some of the work, too!
No matter how fantastic your business is or how great your ad’s design may be, a big part of being and staying relevant with consumers boils down to one thing: staying current. Finding an ad that works and attracts new customers is a truly great thing, but you should make efforts to continue that momentum—whether by adding to your current ad campaign, developing new products or getting involved in the community. Keep your company’s name and brand alive in your customers’ mind so they go to you the next time they need your specific services.
Employ a unified group of ads throughout the community
When it comes to ads—specifically bus bench ads—you really can never have too many! This type of advertising is one that needs to make a big impact in a short period of time, so repeated exposure is key to building recognition and relevance in your customers’ minds. Use the same ad throughout the community so that commuters, pedestrians and other passerby get a chance to see it and remember it…even if they miss it the first few times.
When you’re trying to stay relevant in your field, there are always more things you can do to supplement your ads. While bench ads are a great place to start, don’t be afraid to branch out by getting involved in community events, renovating your shop/office/restaurant etc. to make an impression with customers new and old, and—of course—carrying a fresh stack of business cards everywhere you go. Also be sure to embrace social media and your company website to stay relevant online as well.
All these things (and more) are worth trying, since there’s no limit to what you can do for your business and its image throughout the community.