Waverly Media and its subsidiaries have been providing outdoor advertising on its bus benches to Volusia County small businesses since 1972. We currently serve the cities of Deltona, Holly Hill, and Edgewater. In the super competitive world of outdoor advertising, Waverly Media has chosen to remain a small company that focuses on its local communities. The out of home advertising business, particularly the bus bench advertising industry is typically monopolized by corporate giants, yet Waverly Media has succeeded as a small, local enterprise for decades. According to Marilyn Garrett, Waverly Media's Managing Member, Waverly is happy to remain a small, local concern. I'm getting up there in age and have been down that corporate road, I love Volusia County and have made many dear friends here says Garrett. Large entities lose that personal contact with their customers. Any one of our customers can pick up the phone and reach me personally on a moments notice. The cities which we do business with can also reach us at any time. Since all of our maintenance staff live in Volusia County, we can be on site very quickly. We are locals and we are proud of that.
In business, many will always believe that bigger is better. But is that actually true? Many business owners sole focus is to grow bigger and do it quickly. However, is this the best solution for all businesses? Well, the answer is not that simple and actually depends on your business goals. There are many benefits to keeping your business small and local.
1. Personal Service. Small businesses can easily and effectively tailor their services and products to their clients needs. They can also create stronger relationships, which in turn result in repeat customers. Let's face it, we do business with those that we know, like, and trust.
2. Less risk. Any business will carry a certain degree of risk, but staying small can help you mitigate those risks.
3. Lower overhead. Small businesses typically require less space and equipment allowing you to reinvest resources into your business.
4. Stay nimble. One of the biggest benefits of staying small is the ability to act quickly to both opportunities and clients. Large entities tend to be saddled with bureaucracy and over cumbersome decision making.
5. Relationships. Business is about relationships. There is nothing more rewarding than knowing the names of all your customers.