We are exposed to digital media today more than ever before. We use our phones, computers, tablets and TVs for just about everything from work to entertainment… and then some. With all this exposure to screens in our daily lives, physical advertising might seem like a thing of the past—but fortunately, this is far from the truth!
In today’s blog, we will be looking at the role of physical advertising—especially in the form of bench ads—in today’s increasingly digital world, and how you can enjoy the best aspects of each medium.
An ad that can’t be “clicked away” …
You may have heard it (or observed it yourself) before, but this benefit of bench advertising is worth remembering! Bench ads—unlike mobile pop-ups, banner ads online and other forms of digital advertising—cannot be hidden with the click of a button. They aren’t as obtrusive as online advertising often is, either—rather, bench ads are part of the backdrop of the road. Drivers and pedestrians see bench ads on their way to work or on leisurely days outdoors, but never feel compelled to hide the ad or ignore it in pursuit of something else.
While they may not come with the temporary nature of online ads, bench ads do share the benefit of customer targeting. You can specify where and how you want your ad to be displayed depending on your business and the needs or preferences of your customers, and that’s a powerful thing!
…and a lasting way of reaching customers
With the transition from print to primarily online media, we’re seeing previously popular forms of advertising (like magazine and newspaper ads) decrease in popularity. We don’t see bench ads suffering the same crisis, however—for as long as people drive cars or walk outdoors, this form of advertising will remain one of the best ways to reach customers.
Room for integration
Enjoying the benefits of a bench ad campaign doesn’t mean sacrificing your online presence—in fact, a bench ad campaign can actually help you maintain your advertising success online! By linking the platforms together, you can increase potential customers’ awareness of your business online and on the road.
While physical advertising may have changed over the years, its value to your business has not. If you have questions about beginning your own bench ad campaign, call us today! We’re happy to help you achieve the impressions you’re looking for in a meaningful, effective way.