Are you a Daytona Beach hotel or attraction looking to start a bench ad campaign this summer? Doing so might be easier than you think—but it will take careful consideration, understanding and plenty of creativity to get you there! In today’s blog, we’re looking at the unique obstacles and opportunities the hospitality industry faces every day, as well as tips for improving (or beginning) your summer advertising campaign.
Know your niche…
The first step in planning your hotel advertising campaign is to identify your niche—the unique group of people who you want to serve and advertise to. Are you a luxury hotel that appeals to business travelers, for example, or a fun spot to stay for families from out of town? There’s no “right” way to run your hotel—you simply need to know who your target guests are and reach out to them! This will allow you to achieve a more effective ad campaign.
…and advertise accordingly
Once you know your niche, it’s time to advertise accordingly. Your hotel’s niche or style should be reflected in the design and copy of your ad, as well as the placement—will your ads be better received near schools, a business park, a local beach or somewhere else? This is the kind of question that can be answered once you’ve established your target audience.
If any bench ad calls for a beautiful photo, it’s a hotel ad! Hotels can benefit greatly from a picturesque snapshot serving as the background or focal point of a bench ad. Potential guests will want to get an idea of where they are staying, so whether you can offer them sweeping beach views or a hotel pool that can’t be beat, consider placing it in your ad.
Supplement your ads with an active online presence
Like any business, hotels can benefit from supplementing their ads with an active online presence. Use social media and a current, active website to greet potential guests as they try to learn more about your hotel. This is a great spot to utilize guest photos and testimonials, too!
Integrate your advertising
To achieve an effective campaign, be sure to integrate your advertising across multiple platforms. Use similar colors, copy, design and more on your bench ad, social media and other forms of advertising so that viewers get to know your brand and familiarize themselves with it—no matter how they find you.
Include the vital details
As always, be sure to include vital details on your bench ad. For a hotel, this will typically include (at the very least) an address and phone number so that guests can find you and reach you with questions. If you have enough space, you might wish to include your website and other information as well.
We hope that these ideas help you achieve an effective summer advertising campaign. Feel free to reach out to us with questions about starting or expanding your bench ad campaign—we’re here to help now and throughout the year!