Expanding your business into a new area may be daunting—but it can also be extremely exciting! With the right planning and consideration ahead of time, you can be well on your way to business success upon arriving in a new area. Below, take a look at some of our best tips for expansion and adjusting to a new space.
Get to know the area
Just like you get to know your new neighborhood and stomping grounds upon moving into a new home, the same idea applies to expanding businesses. When you’re not working on settling in and preparing to open for business, devote some time to simple activities around town—visiting parks, stopping by a local coffee shop, visiting with your neighbors-in-business and getting to know nearby streets. Knowing about these attractions will help you interact with local customers, and having knowledge about the city and its streets will help you advertise on your own bench ads.
Analyze the advertising
While you’re familiarizing yourself with your surroundings, take a look at the advertising that’s all around you. This will help you get an idea of who your local competitors are, and it might clue you in to areas that are potentially underserved.
As we mentioned above, it’s always wise to get to know the people and businesses you’ll be working around. If you’re a restauranteur, for example, it absolutely makes sense to forge relationships with nearby hotels so that they can recommend you to guests in the future. The same idea applies to virtually every type of business—find those connections and enjoy the positive effect they can have!
Form a new niche
Your new location might be the perfect place to welcome a new niche, or audience of people, into your store, restaurant or office. Get to know the area and see what local residents need more of—and see if you can provide that product or service to them.
Advertise your location
Finally, don’t forget to advertise your new location. Your current customers will be happy to know that you’ve opened up a new (possibly more convenient) spot, while your new ones may need some direction to find you in town. While you’re just starting out in your new spot, directional ads (“next right,” “1 mile ahead on the left,” etc.) can be especially helpful in gathering new customers.
If you’re interested in making the most of your business expansion with a new bench ad campaign, let us know! We can help you settle in and drum up new business right away.