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Daytona Beach Bench Advertising
Value Comparison

Bench Ad Advantages



Advantages of Bench Ads Over Other Branding Methods

Bench advertising is simply one of the most effective, efficient forms of local advertising available today. It compares favorably in value to every other type of branding method, which is why it is simply the best investment that your company can make on a limited budget.

If you are interested in learning more about bench ads and bench advertising, in addition to the chart above,below you'll find a detailed comparison of other types of marketing and the advantages that bench advertising has over all of them.

Bench Ads vs. Billboard Ads

Billboard advertisements are one of the most common types of "old school" marketing methods. But compared to bench advertising, billboard ads fall short. Billboards are:

  1. Above eye level.
  2. Much More expensive.
  3. Difficult to see/read.
  4. Untargeted, with many non-local viewers.
  5. Unlikely to receive any immediate phone calls.

Billboard ads can be useful for some limited industries, such as shows in Las Vegas, but even then the cost per impression is high and the ROI is low. Bench ads, on the other hand:

  1. Are targeted to specific local locations.
  2. Are easy to read at eye level.
  3. Cost significantly less per impression.

Bench ads also have the possibility of becoming immediate business with more time per impression and more information and details visible. Bench advertising is simply a better option.

Bench Ads vs. Newspaper Ads

Despite the dying newspaper industry, newspaper advertisements are still very common. Yet like billboard ads, newspaper ads are fraught with problems:

  1. Most ads are thrown away.
  2. Far fewer potential readers.
  3. High cost, especially for large ad space.
  4. Dependent on recent news.
  5. Only relevant for newspaper demographics.

Despite circulation decreasing, cost of advertising in newspapers has never been higher. But with bench ads:

  1. Your ad is always visible and can't be thrown away.
  2. Your ad shows up every day for one low rate.
  3. Your ad receives far more impressions.
  4. Your ad can be as colorful as you want for no additional cost.

Bench advertisements cost significantly less every day and provide considerably more value than newspaper advertisements, while also hitting a wider market and improving your ability to reach potential customers.

Bench Ads vs. Radio Ads

Radio advertisements tend to have a limited market and a significant cost. Most people turn the channel when a commercial comes on, and there is no visual branding for people to recognize your company or business in the future. In addition, if they want to call you, there is no way to rewind.

On the other hand, bench advertisements are:

  1. Better for logo branding.
  2. Can't be tuned out.
  3. Reach a broader market.

They are more affordable, and they are always on – 24 hours a day, 7 days a week.

Bench Ads vs. Television Ads

Television advertisements are nearly identical to radio advertisements. Potential viewers tune them out or turn the channel (or fast forward, as they can now with DVR), you have to pay a significant amount in order to reach viewers on every channel, as well as pay thousands simply to produce the commercial.

Bench advertisements cost a fraction of television ads and even less to produce, are always on display, and ensure that no one can change the channel.

Bench Ads vs. Internet Marketing

Most of the above comparisons represent "traditional" branding methods – most of which have fallen considerably out of favor. But what about internet marketing? How do bench ads compare to online marketing and branding?

It turns out, bench ads compare very well. While having a website can be a great complement to a bench branding campaign (so that people can visit your website on their smartphone), internet marketing still suffers from the following setbacks:

  1. Requires regular content additions and constant monitoring.
  2. High competition for limited spots in search engines.
  3. Difficulty targeting local customers without costly pay-per-click methods.
  4. Regular updates to adapt for coding changes and search engine algorithm updates.
  5. Shorter attention span.

These days, internet marketing is still useful. But being useful doesn't mean it compares to bench advertising. Bench branding still represents the best option for a limited budget.

Choosing Bench Marketing

Bench advertising is simply the pinnacle of cost efficient branding, and the only reason people choose alternate marketing methods is because of a lack of awareness. Bench advertising appears to be the most cost effective form of marketing available - both on paper and in results – and those that utilize it regularly experience a substantial ROI.

What People Had To Say:
"My patients comment on my bench signs all the time. It sells!"
- Dr. Joe Battaglia of Battaglia Chiropractic Health Centre
"We started advertising on Waverly's Bus-Benches in 2012 and have enjoyed great response and increase to our electronics repair business."
- Jim from Jimz Fit It
"Bench Advertising really helps people find our business"
- Pat Snead of Pat's Riverfront Cafe
"On the Waverly Bus-Benches, anyone walking, biking, or driving on US1 sees our message. Now THAT's what I call good exposure!"
- Jim from Jimz Fit It
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