Advantages of Bench Ads Over Other Branding Methods
Bench advertising is simply one of the most effective, efficient forms of local advertising available today. It compares favorably in value to every other type of branding method, which is why it is simply the best investment that your company can make on a limited budget.
If you are interested in learning more about bench ads and bench advertising, in addition to the chart above,below you'll find a detailed comparison of other types of marketing and the advantages that bench advertising has over all of them.
Bench Ads vs. Billboard Ads
Billboard advertisements are one of the most common types of "old school" marketing methods. But compared to bench advertising, billboard ads fall short. Billboards are:
Billboard ads can be useful for some limited industries, such as shows in Las Vegas, but even then the cost per impression is high and the ROI is low. Bench ads, on the other hand:
Bench ads also have the possibility of becoming immediate business with more time per impression and more information and details visible. Bench advertising is simply a better option.
Bench Ads vs. Newspaper Ads
Despite the dying newspaper industry, newspaper advertisements are still very common. Yet like billboard ads, newspaper ads are fraught with problems:
Despite circulation decreasing, cost of advertising in newspapers has never been higher. But with bench ads:
Bench advertisements cost significantly less every day and provide considerably more value than newspaper advertisements, while also hitting a wider market and improving your ability to reach potential customers.
Bench Ads vs. Radio Ads
Radio advertisements tend to have a limited market and a significant cost. Most people turn the channel when a commercial comes on, and there is no visual branding for people to recognize your company or business in the future. In addition, if they want to call you, there is no way to rewind.
On the other hand, bench advertisements are:
They are more affordable, and they are always on – 24 hours a day, 7 days a week.
Bench Ads vs. Television Ads
Television advertisements are nearly identical to radio advertisements. Potential viewers tune them out or turn the channel (or fast forward, as they can now with DVR), you have to pay a significant amount in order to reach viewers on every channel, as well as pay thousands simply to produce the commercial.
Bench advertisements cost a fraction of television ads and even less to produce, are always on display, and ensure that no one can change the channel.
Bench Ads vs. Internet Marketing
Most of the above comparisons represent "traditional" branding methods – most of which have fallen considerably out of favor. But what about internet marketing? How do bench ads compare to online marketing and branding?
It turns out, bench ads compare very well. While having a website can be a great complement to a bench branding campaign (so that people can visit your website on their smartphone), internet marketing still suffers from the following setbacks:
These days, internet marketing is still useful. But being useful doesn't mean it compares to bench advertising. Bench branding still represents the best option for a limited budget.
Choosing Bench Marketing
Bench advertising is simply the pinnacle of cost efficient branding, and the only reason people choose alternate marketing methods is because of a lack of awareness. Bench advertising appears to be the most cost effective form of marketing available - both on paper and in results – and those that utilize it regularly experience a substantial ROI.