With 2016 and the end of another year just around the corner, you might be thinking about ways to ring in the New Year with a positive "bang" for your business. We are, too! In today's blog, we will be looking at five New Year's resolutions to help you and your business grow in the coming months.
If you're stumped when it comes to new, fresh ideas for your business in 2016, ask yourself this: what are you not currently doing, but could be? This should be what you focus on in the next few months. This, of course, means something different for every business owner. Are you not on social media yet? Have you been meaning to expand or redesign your current ad campaign? While only you can truly say what your business needs, you can be sure that branching out and making the change will help you in the coming year.
Keep tabs on current advertising
Do you already have an ad campaign you're proud of? That's great! Finding a design and method that works can be a challenging first few steps. However, now comes the time to keep tabs on your current campaign. Monitor your ads closely by taking note of new surges of customers... and be sure to find out where these customers are coming from. Did they hear about your business from a friend, or did they see your bench ad on their way to work? Customers are customers, but distinguishing them from one another and learning about how they found you can reveal whether your campaign is working well or needs an adjustment. Make this goal a regular practice l in 2016.
Look to others for inspiration
Other businesses in your field are, of course, a great source of competition... but they can also provide you with valuable insights and inspiration. Always keep an eye out for ads and promotions from competing local businesses so you can better understand what works or doesn't work for them.
Appreciate small successes
In business, things may not always go according to plan. Ads and promotions that were supposed to be big hits may not be as popular as you'd hoped. However, it's important that you celebrate these small successes all the same. Doing so can allow you to keep a more positive outlook, and it keeps you on the right track to finding that million-dollar idea!
Make a plan
In 2016, plan to make plans. The most successful businesses are those that effectively prepare for and predict possible obstacles, and establish solutions ahead of time. Effective planners in business also make sure to meet regularly as a team and discuss what's working, what's not, and what needs to be changed.
If part of your 2016 plan is a new bench ad campaign, we can help. Call us today at (386) 322-3600 to see how we can help you design and execute the best campaign for your business.